BBC Sport询问Batson,他是否担心参加此次活动的成本会使推广这项运动变得更加困难,以及这项赛事是否有风险变成主要面向富裕人群的活动。
"我们致力于确保每一位希望参与本届世界杯的人士都能参与其中,无论你身在何处,无论是在家通过电视观看,[还是]在酒吧里观看……" said Batson.
"In our [热身赛] game in Charlotte against Senegal, we have $26 tickets…… you're also going to see US soccer gear and merchandise at all different price points. We want everyone who cares about our sport to feel connected…… and I think this summer is an important opportunity for us to be able to do that."
You now have the first generation of kids growing up whose parents played at scale. And so the moment historically of a father or mother taking their kid to a baseball or basketball game is a momentous family occasion.
Batson said that in 1994, "the soccer market was very nascent in the US, and if you fast forward to today, we have thriving professional leagues, some of the world's great stadiums⦠the opportunity for this summer is how do we take that next big step forward and how do we use it to build the system of what soccer looks like in a way where every kid can play?"
Their ambition is high……they've got an opportunity to really earn that excitement, earn that passion and energy from the tens of millions of Americans who love them.